Beto Aloureiro

Origin

Rio de Janeiro, RJ

Years active

1990

Genres

rock

Instruments

bass guitar, vocals

Biography

Beto Aloureiro is a Brazilian singer, bassist, and advertising professional born in Rio de Janeiro. He gained prominence as a founding member, lead vocalist, and bassist of the rock band Rumbora, which emerged from the underground scene in Brasília. Alongside his work with Rumbora, he also played in other musical projects such as O Motim and Poluição Sonora.

During his tenure with Rumbora, Aloureiro recorded three albums and performed at major venues throughout Brazil, notably playing at the third edition of the Rock in Rio festival. He holds the distinction of being the only musician from the band to have participated in every single one of their live performances. His musical background established him as a notable figure in the Brazilian independent rock movement of the late 1990s and early 2000s.

Following the end of Rumbora, Aloureiro transitioned into the online advertising sector, eventually earning an MBA in Marketing from ESPM/SP. He later achieved recognition as a social media manager, winning the Master Imobiliário award in 2010 for his marketing work, and subsequently founded Brazil's first vegan supplement brand, Veganway. Throughout his career, his trajectory parallels other alternative rock figures in Brazil such as Raimundos.