Edgard Poças

Origin

São Paulo, SP

Years Active

1960

Genres

MPB, children's music, bossa nova, pop

Instruments

guitar

Biography

Edgard Barbosa Poças is a renowned Brazilian composer, musician, producer, musical director, screenwriter, and researcher, born in São Paulo on March 4, 1946. With a career spanning over six decades, he has established himself as a central figure in Brazilian popular music, children's entertainment, and advertising. His acoustic guitar technique was famously praised by João Gilberto, and he received personal compliments from jazz legend Duke Ellington. Furthermore, he comes from a musically gifted family, being the father of Grammy-winning singer Céu and producer Diogo Poças.

Throughout his extensive career, Poças achieved remarkable commercial milestones, including millions of records sold with the iconic children's group A Turma do Balão Mágico, for which he was the musical mastermind and author of 57 songs, such as "Superfantástico" and "Ursinho Pimpão". He also shaped the pop landscape by penning hits for boy bands like Dominó and Polegar. Beyond children's music, his compositions and adaptations have been recorded by elite MPB artists such as Tim Maia, Djavan, Gal Costa, Roberto Carlos, and Simone. In recent years, he has bridged generations by releasing collaborative projects like "Bem-vindo", which featured legendary figures such as Carlos Lyra, Marcos Valle, and Eduardo Gudin.

In addition to his success in television and records, Poças is a towering figure in Brazilian advertising, crafting memorable jingles and sonic branding for major corporations and national political campaigns. He has also dedicated much of his life to education and cultural preservation, authoring children's books and pioneering albums that introduce classical masterpieces and Brazilian icons like Villa-Lobos to younger audiences. His versatility extends to symphonic direction and cutting-edge fusions, cementing his enduring legacy in Brazilian culture.