Iuri Rio Branco

Origin

Brasília, DF

Years active

2017

Genres

pop, r&b, rap, alternative pop

Instruments

drums, sampler, synthesizer

Biography

Iuri Rio Branco da Luz is a prominent Brazilian beatmaker and music producer born in Brasília, Distrito Federal. From an early age, he showed a deep fascination with musical instruments, recording equipment, and metronomes before diving into music production. In 2017, he relocated to São Paulo to expand his career, working with independent artists, composing soundtracks for advertising, film, and television, and contributing to projects for platforms like HBO.

He gained widespread national recognition for his defining work on Marina Sena's critically acclaimed albums De Primeira and Vício Inerente. Alongside Sena, he earned a Latin Grammy nomination for the hit song "Por Supuesto" in the Best Portuguese Language Song category, as well as multiple platinum and diamond certifications. Throughout his career, he has collaborated with notable Brazilian artists such as Flora Matos, Jean Tassy, Liniker, Alice Caymmi, Urias, and Rachel Reis.

Iuri Rio Branco is widely celebrated for his unique production style that humanizes electronic beats by blending organic elements, real instruments, and digital textures. His signature sound bridges the raw and the refined, carefully balancing experimental aesthetics with accessible pop sensibilities. As part of a new generation of Brazilian producers, he continues to shape contemporary music through his distinctive sonic identity, sound branding, and musical direction.