Ratinho

Origin

Águas de Lindóia, SP

Genres

musica popular brasileira, popular

Biography

Ratinho, stage name of Carlos Roberto Massa, is a Brazilian television presenter, businessman, and media figure who, although known primarily for his career in communication and his controversial style of popular entertainment, is listed in the Cravo Albin Dictionary as a Brazilian music artist. Born in Águas de Lindóia, São Paulo, he built a large part of his public life in Paraná and São Paulo, standing out on television in the 1990s and 2000s with massively popular variety shows. Throughout his media career, his work has been deeply tied to Brazilian popular television culture, resulting in records, musical projects associated with his shows, and a strong presence in the national artistic scene.

His foray into music came essentially as an offshoot of his massive success on television and radio, where he frequently launched and promoted popular, sertanejo, and forró artists, in addition to recording thematic and comedic tracks and albums aimed at the general public. The style of his shows shaped and reflected trends in mass Brazilian sertanejo and popular music, acting as an important showcase for duos and singers of the genre. Artists like Ratinho transitioned between hosting variety shows and producing phonographic works with strict popular appeal, engaging with well-known names in sertanejo music such as Leonardo and Chitãozinho & Xororó.

In addition to his strong presence on television hosting Programa do Ratinho on SBT, the artist solidified his cultural influence through radio with the Massa FM network and ventures in the communication sector. His artistic and media journey remains one of the milestones of late 20th- and early 21st-century Brazilian television, reflecting the complexities and tastes of the Brazilian working-class public.

Discography

• Saxofone, por que Choras? (2024)