Rubens Amatto

Years Active

2006

Genres

Brazilian music

Biography

Rubens Amatto is a Brazilian graphic artist and cultural entrepreneur, widely recognized for being one of the creators and founders of Casa de Francisca, an iconic venue for gatherings and music located in downtown São Paulo.

His journey in Brazilian music gained prominence with the founding of Casa de Francisca, initially conceived as an intimate and welcoming space, which became a benchmark for the music scene in São Paulo and nationwide. Amatto sought to create an environment that valued art and Brazilian music in its essence, contrasting with the grandiose and commercial scale of other venues.

The inspiration for Casa de Francisca came from striking experiences, such as listening to the album "Clara Crocodillo" by Arrigo Barnabé, which made him rethink his perception of music, and a trip to Barcelona, which motivated him to bring the vibrant energy of the streets to São Paulo. Over the years, Casa de Francisca has established itself as a place that celebrates the country's cultural diversity, promoting performances by renowned and emerging artists, and becoming a symbol of resistance and the appreciation of independent culture.