Tecno Melody

Origin

Belém, PA

Years Active

2000s

Genres

tecnomelody, tecnobrega, brega, calypso, electronic music

Instruments

synthesizer, computer, electric guitar

Biography

Tecno Melody is a Brazilian musical genre that emerged in Belém, Pará, in the early 2000s. It developed from a fusion of various musical styles, both national and international, including traditional brega, calypso, forró, bolero, merengue, carimbó, electronic music, and samba. Tecno Melody is widely known as a branch of tecnobrega, characterized by fast electronic beats, the use of synthesizers, and frequently melodic vocals with autotune, approaching electronic pop.

The origins of the genre date back to the 1990s, with the emergence of bregacalypso, followed by tecnobrega and, subsequently, cybertecno and tecnomelody itself. Banda Tecno Show, led by Gaby Amarantos, is considered one of the precursors of the movement, popularizing the mix of accelerated guitar riffs with electronic beats and computer arrangements. The themes of Tecno Melody songs range from romanticism and humor to everyday issues and female empowerment.

Tecno Melody gained national projection from the late 2000s onwards, with artists like Viviane Batidão, Manu Bahtidão, Banda Ravelly, and Xeiro Verde, who took the rhythm beyond the Northern region. The genre became so influential that, in 2011, there was a proposal for it to be recognized as Cultural Heritage of Pará. Currently, artists like Pabllo Vittar and Pedro Sampaio have incorporated elements of Tecno Melody into their productions, further increasing its visibility.