Us Agroboy

Origin

Fronteira, MG

Years active

2021

Genres

sertanejo, hip-roça, agronejo, funk, rap, trap, electronic music

Biography

Us Agroboy is a Brazilian musical duo formed in 2021 by Gabriel Vittor and Jota Lennon. The duo stood out for creating an innovative musical style, dubbed by them as "hip-roça", which blends traditional sertanejo elements with influences from hip-hop, funk, rap, and electronic music. This sonic fusion, combined with lyrics that praise the agribusiness universe and rural life, quickly won over a significant audience, making them phenomena on social media and streaming platforms.

Before forming the duo, Gabriel Vittor and Jota Lennon already had established careers as songwriters, writing hits for major names in sertanejo music, such as Marília Mendonça, Lucas Lucco, Gusttavo Lima, Wesley Safadão, and Henrique & Juliano, among others. The partnership between the two materialized in 2021, after they met in 2017 in Fronteira, Minas Gerais. The sponsorship of the renowned sertanejo duo Fernando & Sorocaba was an important milestone in their careers, further boosting their national recognition.

Us Agroboy stand out for bringing an authentic and modern proposal to the Brazilian music scene, valuing rural roots without giving up a young and contemporary language. With millions of monthly listeners and billions of views on their music videos, the duo continues to innovate and expand their repertoire, consolidating themselves as one of the main exponents of "agronejo" and "hip-roça". They have already released albums such as "Us Agroboy (Deluxe)" (2022) and "Roça no Topo (Deluxe)" (2023), and are preparing new projects that further explore "modão" sertanejo.